As the demand for healthy foods, supplements and natural products continues to explode, the carnival known as the Natural Products Expo West by New Hope Media has grown into one of the largest industry showcases in the country with over 50,000 attendees and nearly 2,000 exhibitors. And much like a carnival, day 1 of this…
Ever since The Recall, Kombucha’s popularity just grows and grows. There are a ton of tiny companies starting up all over the country, getting their fingers into little niche markets and utilizing whatever local advantages they can. And now world-class athletic stars are openly declaring their love for Kombucha! It continues to be the most…
“Kombucha is one of the most interesting and unique categories in the beverage (world).” – John Craven Hey there and welcome to a brand new Kombucha Kamp Podcast! Recently, I had the unique opportunity to connect with BevNet, the industry leader covering product and marketing news in the beverage world, and specifically John Craven, founder…
Wow, what an adventure I had the pleasure of experiencing this week at BevNET Live – the Beverage Entrepreneur & Innovator Forum (Dec. 6-7), close to home here in Santa Monica at the Loews Hotel. For 2 straight days, I felt the full brunt of a crash course in the ultra-competitive Beverage Industry from the…
How does the saying go? I wish I had a dime for…. Well, I wish I had a dime for every time I receive an e-mail like this from a panicked reader: “Can you let me know what your response is to Prevention’s statements about the Kombucha Tea? Thank you very much. From Prevention Magazine,…
