UPDATE! GTs Original & “Enlightened” Kombucha On The Way – Will Stay Raw and “True To Ourselves”
****UPDATE – 9/13/10****
He also let slip the name of his new FDA compliant line, previously known as BP5: “GT’s Enlightened Kombucha!” GT says it will be on shelves in 30 days. The new Enlightened line will be “a cousin” to the original line in that the changes will be subtle; for instance, it will have a shorter shelf life. “Rather than subjecting the Kombucha to a process that will change its essence and make a ‘carbonated tea’… we are tightening the tolerances in the current process,” says GT. This is to ensure that the product stays within the FDA mandated limit (.5% alcohol by volume). There will be much tighter controls in place to prevent “temperature abuse.”
GT also weighed in on his view of the nature of Kombucha, specifically the idea of subjecting Kombucha to filtering or some type of refinement. “You can isolate and extract the nutrients out of broccoli and put it in a pill, but it will not assimilate the same in the body nearly a well as eating the whole broccoli. The same is true with Kombucha.”
(GT Kombucha Fans listen up! We’ve got an exclusive podcast with GT Dave coming up right here at Kombucha Kamp. That’s right, hear GT Dave speak about the recall, his decision to stick to his raw Kombucha guns, and what he thinks the future holds for Kombucha. Subscribe to Kombucha Kamp to hear it first.)
UPDATE: HERE’S THE PODCAST! ENJOY!!
In an exclusive interview, GT Dave of GT’s Kombucha told Kombucha Kamp this afternoon that he is staying true to his vision of Kombucha by bringing back his lines of Organic Raw Kombucha and Synergy Organic and Raw beverages to stores in their original, unpasteurized, raw and “full-strength” formulation!
Much of the packaging will also remain the same. “The heart and soul of the label will be maintained. There will be a couple of little tweaks…the government warning and then we will be speaking to our fans about what we are doing and why. (Our Kombucha) won’t contain more alcohol; just the same great original formulations.” In many cases, where you can buy GT’s Kombucha won’t change.
“The whole .5% alcohol threshold is so arbitrary. It’s acting like .4% is not going to do anything but .6% is gonna get you wasted. It’s not. A lot of these laws and regulations were created in the 1920’s. You can get more alcohol in your system from mouthwash, cough syrup, vanilla extract, cooking wine, an herbal tincture or a dozen other products… It’s a little distorted.”